Our Story
Born on the Canal. Built for the Parade.
Amsterdam Pride Essentials started with one question: why is it so hard to find gear that actually feels as free as you do?
We Are Pride People
We're a small, queer-founded team based in Amsterdam - a city that has marched, floated, danced and loved its way through Canal Pride every single year since 1996.
And every year, we'd show up wanting the perfect outfit - something bold, comfortable, and unmistakably us - and come up empty. So in 2023, we stopped waiting and started making.
Every piece in our collection is designed in-house, chosen with care, and built to last from the first float to the final afterparty. We are not a faceless dropshipping store. We are your community.
Queer-Founded
Built by and for the LGBTQ+ community - not a corporation trying to cash in on Pride month.
Size-Inclusive
Every design in every size from XS to 4XL. Always. Because Pride belongs to every body.
Community-First
10% of every sale goes to COC Nederland and Roze in Blauw - organisations doing the real work.
Amsterdam Roots
We march on the Prinsengracht every year. This is our city. This is our parade.
Amsterdam Canal Pride 2026 🛶
Canal Pride is the beating heart of Amsterdam's Pride season - 80+ decorated boats, 500,000+ people lining the Prinsengracht, and an energy that simply cannot be replicated anywhere else in the world.
Amsterdam Pride Essentials was made for this exact moment. Every flag, every necklace, every tube of face paint - designed to help you show up fully, visibly, and joyfully.
This year, wear your story. Wear your community. Wear your pride.
Say Hello 👋
We're real people who answer real emails. If you have a question about your order, a collaboration idea, or just want to share a photo from the parade - we genuinely want to hear from you.
📧 support@amsterdamprideessentials.com
🕐 Mon–Fri, 09:00–17:00 CET - same-day responses