Privacy Policy

1. Who We Are

Amsterdam Pride Essentials ("we", "us", "our") operates the website amsterdamprideessentials.nl and related online store. We are the data controller for personal data collected through our store.

Business name: Amsterdam Pride Essentials
Email: support@amsterdamprideessentials.com
Country: Netherlands

2. What Personal Data We Collect

Data you provide directly

• Name, email address, delivery address and phone number when you place an order
• Payment information (processed securely — we never store card numbers)
• Email address when you sign up for our newsletter
• Any messages you send us via contact forms or email

Data collected automatically

• IP address and browser type for fraud prevention and security
• Pages visited, time on site, and referral source (via cookies — see Section 6)
• Device information for optimising your shopping experience

3. How We Use Your Data

• Order fulfilment: Processing, packing and shipping your order; sending tracking information
• Customer service: Responding to your questions and resolving issues
• Legal obligations: Complying with Dutch and EU tax and consumer law
• Marketing (with consent): Sending newsletters and promotional emails — only if you have opted in
• Fraud prevention: Detecting and preventing fraudulent transactions
• Site improvement: Analysing how visitors use our store to improve the experience

4. Legal Basis for Processing (GDPR)

• Contract performance (Art. 6(1)(b)): Processing your order, delivery, and customer support
• Legitimate interests (Art. 6(1)(f)): Fraud prevention, site security, and improving our services
• Legal obligation (Art. 6(1)(c)): Tax records, consumer rights compliance
• Consent (Art. 6(1)(a)): Marketing emails — you can withdraw consent at any time

5. Who We Share Your Data With

We share your personal data only as necessary to deliver your order and run our store:

• Fulfilment partners: We share your name and shipping address with our fulfilment supplier to pack and ship your order
• Shipping carriers: Your address is shared with international postal/courier services to deliver your parcel
• Payment processors: Shopify Payments, PayPal, iDEAL — they process payment data under their own GDPR-compliant privacy policies
• Shopify Inc.: Our e-commerce platform stores and processes order data on our behalf (Data Processing Agreement in place)
• Email platform: For newsletter delivery (e.g. Klaviyo or Shopify Email)

We do not sell your personal data. We do not share your data with advertisers.

6. Cookies

We use cookies to make our store work and to understand how it is used. Strictly necessary cookies cannot be disabled. Analytics and marketing cookies are only set with your consent.

• Essential cookies: Shopping cart, checkout session, security tokens
• Analytics cookies: Understanding visitor behaviour (e.g. Google Analytics)
• Preference cookies: Remembering your language and currency settings

You can manage your cookie preferences via the consent banner when you first visit our store. You can also manage cookies in your browser settings at any time.

7. International Transfers

Our fulfilment operations involve international data transfers. When your order is shipped from outside the EU/EEA, your name and delivery address are transferred to the fulfilment partner in that country. Where required, we rely on Standard Contractual Clauses (SCCs) or adequacy decisions under GDPR to legitimise these transfers.

8. How Long We Keep Your Data

• Order records: 7 years (Dutch tax law requirement)
• Customer accounts: Until you delete your account or request erasure
• Marketing lists: Until you unsubscribe or withdraw consent
• Support conversations: 2 years after resolution

9. Your Rights Under GDPR

As a resident of the EU/EEA, you have the following rights:

• Right of access: Request a copy of the personal data we hold about you
• Right to rectification: Ask us to correct inaccurate data
• Right to erasure ("right to be forgotten"): Ask us to delete your data (subject to legal retention requirements)
• Right to restriction: Ask us to stop certain processing while a dispute is resolved
• Right to data portability: Receive your data in a machine-readable format
• Right to object: Object to processing based on legitimate interests or for direct marketing
• Right to withdraw consent: Withdraw marketing consent at any time

To exercise any of these rights, email us at support@amsterdamprideessentials.com. We will respond within 30 days. You also have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens): autoriteitpersoonsgegevens.nl.

10. Data Security

We use industry-standard security measures including SSL encryption, access controls, and regular security reviews. Our store is hosted on Shopify, which holds ISO 27001 certification and complies with PCI DSS for payment security.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. Continued use of our store after changes constitutes acceptance of the updated policy.

Last updated: June 2026